Routes to New Networks: A Guide to Social Media for the Public Transportation Industry

Social media platforms are allowing a new opportunity for transportation providers to directly communicate with their target audiences. This guidebook presents a broad overview of the most common social media tools, including everything from blogs and micro-blogs (Twitter) to networking sites (Facebook, Myspace, LinkdIn) and video sharing (YouTube). Specific online applications have been highlighted which present the highest value and use for the transportation industry. While this guidebook is not endorsing one application over another, it will prove helpful when trying to determine a strategy for implementation.

• Record URL:
  https://doi.org/10.5038/CUTR-NCTR-RR-2009-09
• 
• Record URL:
  https://fdotwww.blob.core.windows.net/sitefinity/docs/default-source/research/reports/fdot-bd549-53-guidebook.pdf?sfvrsn=24d18917_2
• Corporate Authors:

  National Center for Transit Research

  Center for Urban Transportation Research, University of South Florida
  4202 East Fowler Avenue, CUT 100
  Tampa, FL  United States  33620

  Kidd Transportation Group

  2074 Centre Pointe Boulevard
  Tallahassee, FL  United States  32308

  Florida Department of Transportation

  605 Suwannee Street
  Tallahassee, FL  United States  32399-0450
• Publication Date: 2009-11

Language

• English

Media Info

• Media Type: Web
• Edition: Final Report
• Pagination: 66p

Subject/Index Terms

• TRT Terms: Handbooks; Marketing; Public transit; Social media; Websites (Information retrieval)
• Subject Areas: Data and Information Technology; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01154876
• Record Type: Publication
• Contract Numbers: BD549-53
• Files: TRIS, STATEDOT
• Created Date: Apr 19 2010 4:46PM